Pure Journey Customs (PJC) approached us to develop a logo and brand identity for their innovative shoe customization business.
Their mission is to breathe new life into pre-loved shoes through creative customization, while fostering environmental sustainability. Serving both kids and adults, PJC offers personalised, vibrant, and eco- conscious footwear.
We crafted a logo that encapsulates PJC's playful yet eco-friendly ethos. The spiral design symbolizes transformation and boundless creativity, while the bold, lively colors resonate with their diverse audience. From packaging to animations, each element was meticulously designed to reflect the brand's commitment to sustainability and personalization, making every pair of shoes a unique, memorable journey for the wearer.
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